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Colgate Sets Sights On Electric Toothbrushes

Partners with Omron Healthcare to develop products.

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By: TOM BRANNA

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Colgate-Palmolive, a global oral care leader, and Omron Healthcare, a leader in medical home healthcare and wellness products, forged an agreement to market and develop oral care products, including electric toothbrushes. Through this partnership, Colgate and Omron will produce new oral care solutions that contribute to improved oral health for consumers around the world. Each partner brings distinctive strengths: Colgate’s global marketing reach, consumer insights and capabilities in...

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